 Until date, little resources have been utilized towards analyzing the marketing tactics to patients, which if
understood and serviced well can form a substantial part of a robust financial performance. Consumerism is rapidly
rising and pharma sector will not be left out of this race and consumer experience will mean a lot to the
manufacturers & marketers. In particularly pharma industry cannot reach out directly to patients due to regulatory
and legal complications and hence would not know behind the scenario of the prescription. The pharma industry
would also not have any control or information whether once their brand is prescribed, the end consumer .i.e.
patient will buy or in that area product is unavailable or has not purchased due to price or retailer has substituted,
etc.
- Producing high efficacy drugs only, does not solve the problem. There is a substantial opportunity to affect
human lives after the prescription
- Big companies are admired, not only by high quality of products, but also by the quality of post sale service
given to the consumers
An estimated 125,000 lives can be saved annually with better medication compliance
Source: Issues of Medication Noncompliance. Pharma Futures, Inc
Worldwide total annual cost of noncompliance is $45 billion in the health care industry
Source: Issues of Medication Noncompliance. Pharma Futures, Inc
What company is losing:
- New prescription
- Switch prescription
- Losing to whom all... competitor brand?
- Prescribers information
- New prescribers information
- Marketing intelligence
Pulse is the coined name of the various Disease management programs run by our organization. We manage the Pulse of each program and ensure success.
Pulse is the coined name of the various Disease management programs run by our organization. We manage the Pulse of each program and ensure success.
Pulse is the coined name of the various Disease management programs run by our organization. We manage the Pulse of each program and ensure success.
Pulse is the coined name of the various Disease management programs run by our organization. We manage the Pulse of each program and ensure success.
Pulse is the coined name of the various Disease management programs run by our organization. We manage the Pulse of each program and ensure success.
Pulse is the coined name of the various Disease management programs run by our organization. We manage the Pulse of each program and ensure success.
Pulse is the coined name of the various Disease management programs run by our organization. We manage the Pulse of each program and ensure success.
Pulse to the rescue:
Pulse will bridge the gap between patients and company with ethical and compliant processes.
Pulse expertise is around a continued communication with the Patient towards building the awareness of
consequences of drug non-compliance. The state of art systems at Pulse enables us to capture strategic and vital
information from patients. We ensure that no one is left out. Pulse will fulfill the unmet needs of the Patients
through a creative, value chain and engaging approach.
Pulse will enrich company with vital strategic information with low cost which was never available before.
Customized Market Intelligence Surveys:
Pulse conducts customized market intelligence surveys targeted primarily to Patients, Doctors, Distributors, etc such as to conduct quantitative or qualitative survey among patients regarding post prescription scenario, drug compliance, persistence & patient care management. Also, to take suggestions/advice from patients on value added services, which can be part of disease management program.
For Doctors, we conduct systematic surveys on Rx trends, brand trends, etc.
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